Serpong, September 27 2016,
The development of electronic payment transactions continue to increase at this time co-driven by the shift of customer transaction behavior from conventional towards electronically. Education conducted by Bank Indonesia (BI) as regulator of Less Cash Society program continues to show a positive signal. Customers already use a variety of delivery channels to meet the needs of electronic transaction. E-commerce is one of the services which encourage public to non-cash transaction at this time.
Along with the promising growth of e-commerce industry in Indonesia, while realizing an integrated payment system and can be used by banking and non-banking institutions, PT Artajasa Pembayaran Elektronis has developed an online payment method, i.e. Transfer for Payment. And in August 2016, Artajasa has completed the implementation of Transfer for Payment services with Blibli.com.
Suprapto, Head of E-Commerce Payment Artajasa explain Artajasa continues to build partnerships with institutions of various industries in an effort to encourage the expansion of online payment for public access. It is also a form of Artajasa’s support to the industrial development of e-commerce in the country. "Through this implementation of Transfer for Payment services, Artajasa present to provide solutions of online payment system for Blibli.com. As a merchant, Blibli.com will certainly gain benefit extensive connections to all banks in Indonesia through ATM Bersama network, "said Suprapto.
Meanwhile, Lani Rahayu, Senior Marketing Communication Manager Blibli.com welcomed the realization of Transfer for Payment services between Artajasa with Blibli.com. "This cooperation is an effort of Blibli.com to improve service to consumers, while providing convenience for consumers, especially in providing payment option when e-commerce transaction in Blibli.com," said Lani Rahayu.
Transfer for Payment is a payment mechanism by using inter-bank fund transfer at ATM Bersama network, where customers can transfer funds from their bank account (ATM Bersama member) to a particular destination account as payment identification code.
For consumers of Blibli.com, to using the service of Transfer for Payment is pretty easy. After doing order goods on Blibli.com website, consumers only need to choose payment method by ATM. Furthermore, Artajasa’s system will generate Payment Code. Payment Code will be used by consumer as destination account when making inter- bank fund transfer transaction. Such a step when doing a bank transfer, after entering a Payment Code number then consumers enters the purchase value specified. The next screen will display a confirmation of payment and when it is appropriate then the payment will agreed by customer and transaction is completed. The convenience obtained by Blibli.com consumer is after making a payment, consumers do not need to reconfirm to the Blibli.com. Because automatically get a real-time notification from payment system of Artajasa to Blibli.com.
The mechanism of Transfer for Payment has been implemented by several institutions engaged in e-commerce services, such as Garuda Indonesia, Tiket.com, Paditrain, Cipaganti, Kiostix, Airpaz, and several other institutions. And now Blibli.com joined to facilitate its online shopper in mall of Blibli.com to payment transaction of various items in 15 categories of products in the shopping site of Blibli.com by utilizing Transfer for Payment.
Joint Cooperation conducted Artajasa and Blibli.com is a strategic synergies that provide value added service to the community for the creation of national efficiency. Due to rapid development of e-commerce currently is not in spite of the magnitude of information technology’s role on it.
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